It is the ideal tool to collect the customers’ opinion on various products and services in the most objective way. The ascents allow one to identify the priorities in terms of improvement and to organize them into a hierarchy to act effectively on the sources of dissatisfaction.

Optimizing its experience in the field of the satisfaction studies, El Amouri Institute created and is still using a model of research known as the SATOPTIMA_^® model.

This model allows one to determine, through degrees of satisfaction, the importance that should be given to various criteria for the improvement of the global satisfaction. Thus, you can begin the adequate measures of adjustment and always be aware of the customers’ demands.

Thanks to SATOPTIMA_^®, you can draw a strategic action plan and decide, in any light, on priority actions to begin.

The new standards of certification quality ISO 9001 v in 2000 grant a major importance to the listening of the customer and to the inquiries and measurement of its satisfaction.