[L'Institut El Amouri] - Tunisia :: Marketing Studies : Our products

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. Brand image studies

. Positioning studies

. Satisfaction studies

. Studies of usage, habits and attitudes

. Packaging tests

. The pre and post advertising tests

. Product testing

. Brand name studies

. The Mystery Shopping

. The Tracking

. Price studies

. Ethnographical studies

. Omnibus study : OMN'IEA

. Fast studies

. Medical studies

. Presentation

. Our mastered techniques

. Qualitative logistics

. Our mastered techniques

. Our quantitative logistics

. Engineering in training

. Conferences and training programs

. Human force training/ CRM

. Organisational diagnosis of the firm

. Quality formation

The El Amouri Institute uses a new methodology recognized all over the world.
It bases on the model PSM (Price Sensitivity Meter), experimented and confirmed by the greatest groups of marketing research in the world.

Advantage of this methodology is in the use of a simple questionnaire quickly administered to the interviewees.

The advantages of this methodology

Model PSM allows to identify:

The Range of acceptable prices: minimal price and maximal prices,
The Indifference Pricing Point (IPP: Price for indifference): price generally attributed to this type of product by consumers,
Optimum Pricing Point (O PP: of the Optimal Price): the recommended price.