INSTITUT EL AMOURI
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. Brand image studies
. Positioning studies
. Satisfaction studies
. Studies of usage, habits and attitudes
. Packaging tests
. The pre and post advertising tests
. Product testing
. Brand name studies
. The Mystery Shopping
. The Tracking
. Price studies
. Ethnographical studies
. Omnibus study : OMN'IEA
. Fast studies
. Medical studies
. Presentation
. Our mastered techniques
. Qualitative logistics
. Our mastered techniques
. Our quantitative logistics




















. Engineering in training
. Conferences and training programs
. Human force training/ CRM
. Organisational diagnosis of the firm
. Quality formation




The Omnibus study:

  • Multi clients and multi products project in one fieldwork 
  • Wide representative sample of the population 
  • Regular study allowing to choose the conduct period.
Advantages of the OMN’IEA : the Omnibus study of El Amouri Institute
  • A global vision, an optimal time: wide sample, study on all the territory, representativeness.
  • Fast answers: maximal compression of the delays. Immediate answer to urgent questioning.
  • Minimization of costs: Access to global data without realizing an Ad’hoc study (more expensive)  
  • Rigorous quality: Commitment to respect international standards ESOMAR and internal Quality Charter. 
  • Flexibility and adaptation: Choice of the number of question.
  • Respect for the competition: no rival products in the same omnibus study: First booking arrived first served.

 
 
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