[L'Institut El Amouri] - Tunisia :: Marketing Studies : Our products

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. Brand image studies

. Positioning studies

. Satisfaction studies

. Studies of usage, habits and attitudes

. Packaging tests

. The pre and post advertising tests

. Product testing

. Brand name studies

. The Mystery Shopping

. The Tracking

. Price studies

. Ethnographical studies

. Omnibus study : OMN'IEA

. Fast studies

. Medical studies

. Presentation

. Our mastered techniques

. Qualitative logistics

. Our mastered techniques

. Our quantitative logistics

. Engineering in training

. Conferences and training programs

. Human force training/ CRM

. Organisational diagnosis of the firm

. Quality formation

They supply a global vision of manners and customs of consumption and allow you to study the behaviour and the attitudes of the target population towards the offered products / services. This type of study allows you to compare your products / services with those of the competitors.

The studies of custom usage, customs and of attitudes produce indicators of market which allow you:

To estimate the consumer’s attitude in front of your label
To proceed to improvements of your product / service.
To straighten your communication and to encircle the potential of the future market to widen your range.