They are of a great importance to guarantee in your advertising campaigns efficiency and success in the levels of the aesthetics as well as in the aptitude, understanding, and equivalence with the mark and the product / service.
Our tests are realized downstream and upstream and can concern printing materials (posting, press) or audiovisuals (radio commercial or TV).
The contribution of El Amouri Institute can precede the campaign (preliminary test), accompany or succeed it (post - test).

The advertising  preliminary test

 El Amouri Institute brings its know-how to test a material in its various stages of finalisation: a concept, a synopsis, a story board, an animation, a model or a finished material (spotlights, posts,etc…)

The advertising preliminary test constitutes a tool of great importance and helps in the decision making of preceding an investment in communication. This helps you to make in time, the rectifications and the necessary adjustments, thus insuring an optimal efficiency in your advertising campaigns.

Post - test and balance of the campaign 

The studies of post - test and of balance of a campaign realize opinions and attitudes in posteriori and give an appreciation of the impact of the campaign on the target.

These studies put in evidence the degrees of memorization and assimilation of the message as well as the efficiency of the communication devices. They allow you to follow and to analyze returns on the investment of the advertising campaign.