[L'Institut El Amouri] - Tunisia ::Marketing Studies : Product testing

The success of a new product’s launching requires a good knowledge of your customers’ preferences. These ones are determined through produced tests which analyze reactions with regard to their characteristics by directly addressing the target consumers. From then on, you can consider criticisms held to adjust and to confirm the composition of the product.

For foodstuffs, El Amouri Institute frequently leads studies of tasting in room. This way, we offer you optimal conditions in order to realize the study with reduced delays.

A descriptive appraisal by criterion supplies data of comparison between several products on important criteria of usage.

These studies put in evidence the expectations of your target and allow you so to proceed to the necessary adjustments for your finished product.