[L'Institut El Amouri] - Tunisia :: Marketing Studies : Our products

Mystery shopping is a study based on a participating observation, led by a pseudo buyer, using an adapted tool of investigation and based on the interaction with the staff of the area being investigated. The field of the intervention can limit itself to the points of sale of the customer or spread out in those of the competition.

Mystery shopping allows you to have topography, and an objective feedback on your points of sale and your commercial force. It helps you control and improve the level of services offered to your customers and this by comparing your real performances with the initial objectives and with the standards of your profession.
So, you can begin corrective actions to better target your investments and your commercial trainings.