Rich in their techniques based on the free expression and spontaneity and stimulation of the creativity, qualitative studies offer a precious means of evaluation of the attitudes the perceptions and the behaviour.

Whether it is a question of preparing a quantitative study, proceeding to the launch of a new project, analyzing the situation of your product / service in its universe of consumption, or of conceiving a campaign of communication, a qualitative study constitutes an interesting approach and one more size to answer your problem.

El Amouri Institute is the pioneer in terms of qualitative studies in Tunisia. We introduced them into the environment of studies and we demonstrated their efficiency in the fields of advertisement, communication and marketing.

The experts of The Institute El Amouri in qualitative studies master the techniques of focus groups, interviews in depth, and of the qualitative observation. Based on their long lasting experiment in the material and on their knowledge of the market and population, they define, for every project, the most adequate methodologies.