INSTITUT EL AMOURI
Rechercher :

. Les études d'image et de notoriété
. Les études de positionnement
. Les études de satisfaction
. Les études d'usages, d'habitudes et d'attitudes
. Packaging tests
. Le pré-test et post-test publicitaires
. Les tests de produit et les dégustations
. Les tests de noms de marque
. Le Mystery Shopping
. Le Tracking
. Les études de prix
. Les études ethnographiques
. L'omnibus OMN'IEA
. Les Fast studies
. Les études médicales
. Présentation
. Nos techniques maîtrisées
. Notre logistique quali
. Nos techniques maîtrisées
. Notre logistique quanti




















. Ingénierie de la formation
. Séminaires et stages de formation
. Formation facteurs humains/ CRM
. Diagnostic organisationnel de l’entreprise
. Formation à la Qualité




Our expertise in quantitative studies
In order to complete investigations of quantitative studies, El Amouri Institute has a professional and responsible team trained for that specific experiment.
In all our interventions, we put all our human and material means in disposal to shorten the delays while offering our customers the answers to all their questions.

Our force of inquiry
The investigators of El Amouri Institute are selected on the bases of psychological tests conducted by our subsidiary, specialized in the recruitment of human resources, El Amouri selection.
El Amouri Institute arranges a base of more than 100 investigators on Great Tunis as well as regional teams in the main cities of the country.
For every new intervention, the investigators receive a rigorous training (techniques of inquiry, sessions of simulation and games of roles) which allow them to better understand the questionnaire and to prepare them for the possible difficulties they may face in the investigated areas.

Our rigorous control
El Amouri Institute’s team grants great importance to the fields and area of its researches as well as an original interest to the control of the ground to guarantee an optimal reliability in meditative data.
Rigorous quality procedures are applied during all the phases of the ground investigation, from the signing of the questionnaire until the seizure of data.
The investigators are closely supervised by superintendents, a qualified staff and worn-out to quantitative procedures. The follow-up is done during the signing of questionnaires, by one revisit of control in the place of residence of the investigated area and by a daily checking of all the questionnaires.
All the questionnaires are read again by a controller to counter any omission or incoherence in the collected information.

Our successful means of seizure and of analysis
El Amouri Institute has a team that insures the seizure of data on computers. This team is closely controlled by a responsible for seizure as well as by other charged of studies which take care of the good functioning of the phase of seizure.

For the analysis of data, we use the professional statistical and constantly enriched and updated ETHNOS software, specially conceived for the researches of market and of opinion polls.




We also use other software packages of seizure and of analysis. In order to collect data bases we take into consideration our customers’ demands (SPSS, EAR, ASCII, EXCEL, etc.).
 
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