INSTITUT EL AMOURI
Rechercher :

. Les études d'image et de notoriété
. Les études de positionnement
. Les études de satisfaction
. Les études d'usages, d'habitudes et d'attitudes
. Packaging tests
. Le pré-test et post-test publicitaires
. Les tests de produit et les dégustations
. Les tests de noms de marque
. Le Mystery Shopping
. Le Tracking
. Les études de prix
. Les études ethnographiques
. L'omnibus OMN'IEA
. Les Fast studies
. Les études médicales
. Présentation
. Nos techniques maîtrisées
. Notre logistique quali
. Nos techniques maîtrisées
. Notre logistique quanti




















. Ingénierie de la formation
. Séminaires et stages de formation
. Formation facteurs humains/ CRM
. Diagnostic organisationnel de l’entreprise
. Formation à la Qualité




They allow : 

  • To take an immediate photo of the market and to place your label in its competitive environment. 
  • To estimate communicational efforts for the benefit of customers.
For this type of studies, El Amouri Institute bases itself on its model "image and fame" NOTIMA® specially conceived by our experts' team.

Thanks to the NOTIMA® model, you can:
  • Estimate the identity of your product / service and its determiners, but also those of your competitors. 
  • Understand and analyze the inventory of indicators on your market.
  • Proceed to adjustments to better attract customers by acting directly on the factors which govern your image.
The image and fame studies represent a helping tool for the decision allowing you to:
  • Direct your communication strategy.
  • Establish the priorities of action to make optimal decisions.
  • Adorn in failings and increase your power.
  • Administer your public: customers, employees, suppliers, business partners.
 
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