INSTITUT EL AMOURI
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. Brand image studies
. Positioning studies
. Satisfaction studies
. Studies of usage, habits and attitudes
. Packaging tests
. The pre and post advertising tests
. Product testing
. Brand name studies
. The Mystery Shopping
. The Tracking
. Price studies
. Ethnographical studies
. Omnibus study : OMN'IEA
. Fast studies
. Medical studies
. Presentation
. Our mastered techniques
. Qualitative logistics
. Our mastered techniques
. Our quantitative logistics




















. Engineering in training
. Conferences and training programs
. Human force training/ CRM
. Organisational diagnosis of the firm
. Quality formation




They allow : 

  • To take an immediate photo of the market and to place your label in its competitive environment. 
  • To estimate communicational efforts for the benefit of customers.
For this type of studies, El Amouri Institute bases itself on its model "image and fame" NOTIMA® specially conceived by our experts' team.

Thanks to the NOTIMA® model, you can:
  • Estimate the identity of your product / service and its determiners, but also those of your competitors. 
  • Understand and analyze the inventory of indicators on your market.
  • Proceed to adjustments to better attract customers by acting directly on the factors which govern your image.
The image and fame studies represent a helping tool for the decision allowing you to:
  • Direct your communication strategy.
  • Establish the priorities of action to make optimal decisions.
  • Adorn in failings and increase your power.
  • Administer your public: customers, employees, suppliers, business partners.
 
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