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Rechercher :
. Les études d'image et de notoriété
. Les études de positionnement
. Les études de satisfaction
. Les études d'usages, d'habitudes et d'attitudes
. Packaging tests
. Le pré-test et post-test publicitaires
. Les tests de produit et les dégustations
. Les tests de noms de marque
. Le Mystery Shopping
. Le Tracking
. Les études de prix
. Les études ethnographiques
. L'omnibus OMN'IEA
. Les Fast studies
. Les études médicales
. Présentation
. Nos techniques maîtrisées
. Notre logistique quali
. Nos techniques maîtrisées
. Notre logistique quanti
. Ingénierie de la formation
. Séminaires et stages de formation
. Formation facteurs humains/ CRM
. Diagnostic organisationnel de l’entreprise
. Formation à la Qualité
They allow :
To take an immediate photo of the market and to place your label in its competitive environment.
To estimate communicational efforts for the benefit of customers.
For this type of studies, El Amouri Institute bases itself on its model "image and fame"
NOTIMA
®
specially conceived by our experts' team.
Thanks to the NOTIMA
®
model, you can:
Estimate the identity of your product / service and its determiners, but also those of your competitors.
Understand and analyze the inventory of indicators on your market.
Proceed to adjustments to better attract customers by acting directly on the factors which govern your image.
The image and fame studies represent a helping tool for the decision allowing you to:
Direct your communication strategy.
Establish the priorities of action to make optimal decisions.
Adorn in failings and increase your power.
Administer your public: customers, employees, suppliers, business partners.
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Institut El Amouri
© Réalisé par
AlphaStudios