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. Brand image studies
. Positioning studies
. Satisfaction studies
. Studies of usage, habits and attitudes
. Packaging tests
. The pre and post advertising tests
. Product testing
. Brand name studies
. The Mystery Shopping
. The Tracking
. Price studies
. Ethnographical studies
. Omnibus study : OMN'IEA
. Fast studies
. Medical studies
. Presentation
. Our mastered techniques
. Qualitative logistics
. Our mastered techniques
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. Engineering in training
. Conferences and training programs
. Human force training/ CRM
. Organisational diagnosis of the firm
. Quality formation
They allow :
To take an immediate photo of the market and to place your label in its competitive environment.
To estimate communicational efforts for the benefit of customers.
For this type of studies, El Amouri Institute bases itself on its model "image and fame"
NOTIMA
®
specially conceived by our experts' team.
Thanks to the NOTIMA
®
model, you can:
Estimate the identity of your product / service and its determiners, but also those of your competitors.
Understand and analyze the inventory of indicators on your market.
Proceed to adjustments to better attract customers by acting directly on the factors which govern your image.
The image and fame studies represent a helping tool for the decision allowing you to:
Direct your communication strategy.
Establish the priorities of action to make optimal decisions.
Adorn in failings and increase your power.
Administer your public: customers, employees, suppliers, business partners.
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Institut El Amouri
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AlphaStudios