They describe the rank of your offer toward the competition and establish a diagnosis both its strong as well as its weak points. We accompany you in this step.

The studies of ranking allow you to measure the degree of attachment of your customers to your mark. They confront the sough-after rank looked by your company with the rank perceived by the market.

The studies of ranking allow you to better know your real trump cards and your margins of improvement with regard to the competition. Henceforth, you will be able to estimate the efficiency of the promotional effort and the communicational skills provided.
This will allow you to begin strategic actions of adjustment of your marketing research and to follow the axes of communication used to get in touch with your target thanks to the following strategic tools:

• Obtaining a diagnosis of the value of your mark.
• Identify opportunities and threats for your mark.
• Know attributes relative to the product or to the image on which your label should appear in order to strengthen its market or to acquire new ones.