[L'Institut El Amouri] - Tunisia :: Marketing Studies : Our products

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. Brand image studies

. Positioning studies

. Satisfaction studies

. Studies of usage, habits and attitudes

. Packaging tests

. The pre and post advertising tests

. Product testing

. Brand name studies

. The Mystery Shopping

. The Tracking

. Price studies

. Ethnographical studies

. Omnibus study : OMN'IEA

. Fast studies

. Medical studies

. Presentation

. Our mastered techniques

. Qualitative logistics

. Our mastered techniques

. Our quantitative logistics

. Engineering in training

. Conferences and training programs

. Human force training/ CRM

. Organisational diagnosis of the firm

. Quality formation

Packaging is the card of your product. It is the strongest and the most hard-hitting aspect with a strong visual impact on the target customers.
Your packaging has to be attractive and appear of a better value for money than that of your competitors.

The tests of packaging offer you a base for your future decisions by analyzing the reactions of the target population with regard to a specific concept of packaging. This will allow you to eliminate the tracks which do not present any interest and thus, choose the most adequate packaging for your product.