Respect for international standards,
and strict principles to conduct our studies

In all our interventions, we rigorously adhere to the international quality standards CCI/Esomar.

The fundamental principles that guide our interventions in the field of studies:

• Respect for confidentiality and ethical guidelines.

• Respect for interviewees, particularly in safeguarding their anonymity.

• Rigour, honesty, and professionalism in carrying out all stages of the study, particularly in:

  The qualification and training of interviewers

  The conduct of fieldwork

  The control and supervision of fieldwork

  The criteria for selecting interviewees

  The analysis of results.

• Adherence to agreements made with the client and the commitment to meeting all study objectives.

• The interpretation of results with complete objectivity and without any external influence.